▶ Product One
The Foundation Kit™
Find it. Fix it. Hand it off.
One URL submission. One complete package. Every public-facing digital asset evaluated against our 33-criterion behavioral conversion instrument — scored, graded, and color-coded red, yellow, green so anyone on your team knows exactly what's critical, what's improvable, and what's already working.
Every red and yellow finding comes with the correction already written. Not "fix your headline" — the replacement headline. Not "improve your meta description" — the new one, ready to paste in. Hand this to a junior designer or copywriter and they execute. The strategic thinking is done.
01
The Foundation Score
Every public-facing digital asset evaluated against our 33-criterion behavioral conversion instrument. Scored. Graded. Red yellow green stoplight throughout. No interpretation required.
02
The Correction Blueprint
Every red and yellow finding comes with a written correction. Replacement headlines, replacement meta descriptions, replacement copy — written out, ready to paste in.
03
The SEO Redraft
Title tags, meta descriptions, H1s, and page copy evaluated against what customers actually search. Replacement versions written out. Voice search and AI citation optimization included.
04
The Google Business Profile Correction
Current GBP evaluated against every visible signal — categories, description, services, photos, Q&A, review response patterns, NAP consistency. Corrected copy written out and ready to paste in.
05
The Citation Audit
NAP consistency checked across the top 40 directories — Google, Apple Maps, Bing, Yelp, Facebook, Yellow Pages and beyond. Every conflict identified. Priority-ranked correction list included.
06
The Social Profile Pass
Public bio fields, CTA buttons, link placements, and description copy evaluated across visible platforms. Replacement copy written out for every underperforming field.
07
The Review Signal Analysis
Review volume, velocity, rating trajectory, and response patterns evaluated. Response templates written for negative reviews. Review request sequence written out and ready to deploy.
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The Color & Conversion Note
A brief vertical-specific note on color psychology and conversion friction for the client's industry. A flag for whoever is making visual decisions — here's what the research says works in this category.
09
The Execution Checklist
Everything above priority-ranked into a single checklist. Red items first. Yellow items second. Hand this to whoever executes. Nothing gets missed. Nothing needs interpretation.